PRSA Perspectives News and Notes from the Central Ohio Chapter of PRSA

Telling the Story of Our Storytelling for PR Event

By , October 8th, 2014

Every great piece of content – from white papers and news releases to tweets and blog posts – tells some kind of story. As humans, we are attracted to compelling stories. Our brains are wired to comprehend stories in the same basic manner: an introduction, build-up, climax and resolution. The great communicators of the world […]

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Millennials Are Smartphone Fanatics! Should you care?

Paul Carringer, PhD
By , August 6th, 2014

Millenials rock the smartphone! A recent study by Experian Marketing Services, a global provider of integrated consumer insights, tells us that “Millennials are the most digitally connected generation, with 77 percent of adult Millennials owning a smart phone” and using it for everything from talking, to texting, to social networking (1). The study is clear […]

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5 Major Content Marketing Problems (with 5 Helpful Solutions)

Note: Central Ohio PRSA is honored to have Joe Pulizzi as a guest blogger. Joe will be our keynote speaker at our fall Professional Development event. Joe is also extending special discount pricing to Central Ohio PRSA Members for Content Marketing World, contentmarketingworld.com, which is coming up in September in Cleveland. Read on for more […]

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