PRSA Perspectives News and Notes from the Central Ohio Chapter of PRSA

Millennials Are Smartphone Fanatics! Should you care?

Paul Carringer, PhD
By , August 6th, 2014

Millenials rock the smartphone! A recent study by Experian Marketing Services, a global provider of integrated consumer insights, tells us that “Millennials are the most digitally connected generation, with 77 percent of adult Millennials owning a smart phone” and using it for everything from talking, to texting, to social networking (1). The study is clear […]

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