PRSA Perspectives News and Notes from the Central Ohio Chapter of PRSA

Measurement Mania: The Daunting Task of Proving Your PR Worth

By , July 18th, 2014

PR measurement – we all understand its value and importance to our industry. Similar to other fields, it is our job as PR professionals to deliver quality work and prove the value of our efforts. The hardest part is figuring out HOW to prove value. With a variety of tracking tools to choose from and […]

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