PRSA Perspectives News and Notes from the Central Ohio Chapter of PRSA

Millennials Are Smartphone Fanatics! Should you care?

Paul Carringer, PhD
By , August 6th, 2014

Millenials rock the smartphone! A recent study by Experian Marketing Services, a global provider of integrated consumer insights, tells us that “Millennials are the most digitally connected generation, with 77 percent of adult Millennials owning a smart phone” and using it for everything from talking, to texting, to social networking (1). The study is clear […]

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How to Culture Jack for Your Brand

Lisa Arledge Powell, President, MediaSource

If you watched the Super Bowl, chances are you remember the big Superdome blackout. And whether you believe it was caused by Beyonce or not, one thing is for certain – the time in the dark was key for a few savvy brands who jumped on the moment to create some of the most memorable […]

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Journalists provide list of do’s and don’ts for PR pros

By , October 26th, 2012

I had the honor of moderating a professional development media panel for Central Ohio PRSA, which featured top multimedia journalists. Even though I work with members of the media on a daily basis, it was eye opening to hear their feedback on what PR pros should and should not be doing. The panel featured Angela […]

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Video is a Powerful Communication Tool, if Used the Right Way

By , May 31st, 2012

We’ve all received it. An e-mail with a link that pops up in your inbox to a video that became a viral sensation overnight. Usually the text before the link says “Had to share.” A lip-dub proposal, a toddler’s reaction to something his mom does, a panda sneeze. The fact is that we can’t predict […]

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Look Before You Leap Into Pinterest

Kelli Nowinsky
By , February 9th, 2012

Pinterest is the darling of the social media world right now and is getting its fair share of daily headlines. This fast growing social bookmarking site launched in May 2011 is gaining some serious momentum. Think of it as a virtual pin board. Users create boards surrounding a particular interest and collect or “pin” their […]

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