PRSA Perspectives News and Notes from the Central Ohio Chapter of PRSA

Telling the Story of Our Storytelling for PR Event

By , October 8th, 2014

Every great piece of content – from white papers and news releases to tweets and blog posts – tells some kind of story. As humans, we are attracted to compelling stories. Our brains are wired to comprehend stories in the same basic manner: an introduction, build-up, climax and resolution. The great communicators of the world […]

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