PRSA Perspectives News and Notes from the Central Ohio Chapter of PRSA

A Different Kind of Social Currency

Kimberly Scher, APR
By , June 6th, 2013

It’s great to work in a business that allows you to bring your strategic and creative ideas into reality. Sometimes, you are deeply touched by the work. You meet someone or learn something new that causes you to shift your perspective, gain new insights, deepen your understanding, give thanks. Recently, I produced a corporate video […]

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Video is a Powerful Communication Tool, if Used the Right Way

By , May 31st, 2012

We’ve all received it. An e-mail with a link that pops up in your inbox to a video that became a viral sensation overnight. Usually the text before the link says “Had to share.” A lip-dub proposal, a toddler’s reaction to something his mom does, a panda sneeze. The fact is that we can’t predict […]

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