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April Luncheon: From Typewriters to Twitter: How the Dublin Irish Festival Has Grown From a Tennis Court to Nearly 40 Acres
April 20 @ 11:30 am - 1:00 pm
Join the Dublin Irish Festival staff as they discuss “all things Irish” focusing on media, marketing, and sponsorship as they plan for the Festival’s 30th Anniversary in 2017. Their blend of traditional media and up-to-the minute social media has created an internationally acclaimed event that has put Dublin, Ohio on the map. Starting from creating news releases on a typewriter in 1988, to the more up-to-the-minute social media release and outreach, this event attracts more than 100,000 guests to Dublin, Ohio which now generates an $8.3 million in economic impact for the Central Ohio region!
Mary Jo DiSalvo has served as an Event Administrator for the City of Dublin for more than 16 years. Having received a Bachelor of Science in Journalism from Bowling Green State University and a Master of Arts in Communications from the University of Dayton, she has spent the past 25 years working extensively in media relations, marketing, and promotions.
As an Event Administrator, Mary Jo manages marketing, media relations, promotions and corporate sponsorship for City of Dublin signature events. She also coordinates all VIP Club areas of the Festival, and oversees the selection of VIPs and dignitaries including the Dublin Irish Festival Honorary Chair, Independence Day Grand Marshal and St. Patrick’s Day Grand Leprechaun, among many other roles that help market and promote City of Dublin events. Mary Jo resides in Dublin where she raised both of her sons. She enjoys visiting her grandson Tommy whenever she can.
Sara O’Malley has served as an Event Specialist for the City of Dublin for more than five years as an expert in public and media relations. Having received a Bachelor of Science in Journalism with an emphasis in Public Relations from Bowling Green State University, Sara has spent the past 12 years honing her skills in these areas. Her career includes experience working for a small non-profit, to a small business, to a multi-million dollar software company and currently city government. Utilizing her foundation in public relations and technology, Sara aids the Events team in public and media relations, social media content creation, marketing, and revenue generation through ticket promotions and most importantly, corporate sponsorship. Sara resides in Dublin with her husband Matt, their three daughters: Madison; Mackenzie; and Morgan, and their “paddy pup,” Cooper.